If you have been studying marketing lately, you have likely seen the term “content marketing” being widely used, especially in the context of big brands. But what is content marketing? Here is my definition: Content marketing is reaching and growing your target audience by freely providing valuable, shareable media that educates and inspires around your […]
Lean principles have a long history of being used by industry to create maximum value with maximum efficiency. Content marketing is the fast-growing approach frequently used by big brands of reaching audiences by sharing compellng content that encourages loyalty and engagement. Lean content marketing uses the techniques popularized by startups to efficiently create content of […]
What I learned about lean content marketing with social media from starting with no audience to grow to thousands of fans for my Encourager Mom brand.
I fell into lean content marketing before I even knew what it was. Have you ever heard the saying that necessity is the mother of invention? It was my need for results on a shoestring that led me into what I now know as content marketing. I wanted to start an online ministry to let people […]