What Is Lean Content Marketing?

Lean principles have a long history of being used by industry to create maximum value with maximum efficiency. Content marketing is the fast-growing approach frequently used by big brands of reaching audiences by sharing compellng content that encourages loyalty and engagement. Lean content marketing uses the techniques popularized by startups to efficiently create content of […]

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Clueless- How I Fell Into Lean Content Marketing

I fell into lean content marketing before I even knew what it was. Have you ever heard the saying that necessity is the mother of invention? It was my need for results on a shoestring that led me into what I now know as content marketing. I wanted to start an online ministry to let people […]

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