Your website is your online representative, the ambassador for your business. Now is the time to evaluate your website’s appearance and effectiveness. According to several studies I reviewed, here are the top trends 📈📊for business websites in 2016:
-✅Mobile first- more people will access your site on mobile than desktop. Major players are optimizing their sites to br viewed on mobile.
-✅Interactive- from light boxes to quizzes, getting visitors to engage on your website increases lead capture.
-✅Easy contact- interactive chat boxes or phone call widgets that allow visitors to instantly get questions answered and objectives addressed increase on-site conversions.
- No matter how up-to-date your site is, it is never too late to fix it. . Ask for constructive criticism about your visitor’s site experience.
A clear mission statement is key to marketing your business through social media and the best way to find and build your audience. Who are you called to serve? What is it you are called to provide? Share your business mission statement below. (It is a good idea to have a family mission statement too).
F8 had lots of good news for marketers. Here is a summary:
Messenger Platform bots- you get paid more easily. “ 900M monthly users that Messenger currently boasts (that number growing every day)”
Live API- No longer limited to smartphones- “a new way for developers and publishers to join forces to build immersive and interactive live video experiences on Facebook.” From Buffer blog- In January 2016, Zuckerberg stated that users are watching more than 100 million hours of video per day on Facebook, with that number rising by the day. Marketers can expect Live video to be the #1 priority in the Facebook algorithm.
Video Discovery- new mobile video browsing hub and video search engine on mobile devices. Also, Live Videos are now integrated into Facebook search.
Quote Sharing feature- share quotes from anywhere on the web to Facebook. From the Verge- “Publishers now have access to a tool that lets them build “share quote” buttons directly into their web pages and apps. That way, whenever a user highlights text on the page, a “share quote” button with the Facebook logo pops up.” Launched already on Amazon.
Expanded Save Button- publishers can add a save button to their websites. When users save an item or article, they will view it later on Facebook. Launched already on Overstock and Product Hunt.
Instant Articles- now available to all publishers, an important way to more effectively share blog content directly to Facebook to open in Facebook. Received 20% more clicks and shared 30% more than other articles.
Crosspost videos more easily- upload only once and share video to all of your Business Pages.
Stay tuned for information about our upcoming courses.
You have started profiles on all of the major social media channels that are best for your niche. You keep posting about your sales and specials and promoting your product. So why do you have so few followers? And why are those few followers not engaging with your posts? And most of all, why are your sales and profits not increasing as a result of your social media efforts?
Most likely you are having one of these problems:
- Failed to optimize your profile
- Not reaching out to others in your niche and related areas
- Neglecting content marketing- failing to provide useful, shareable content
- Not cross-promoting your social profiles in your entire online and offline presence
- No consistently posting
- Lack of engaging or interacting with others on social media
- Failing to share enough valuable information
What can you do to fix your lack of results from your social media campaign? (If you are saying “What social media campaign?” then you need to first design a social media strategy)
- Post or schedule at least 3 curated articles or other media of interest to your audience.
- Use hashtags to let interested users find your posts.
- Then, optimize your profile. Upload a good picture of yourself, add details about your offerings and give a call to action.
- Next, reach out to at least 30 influencers and others in your niche. Follow them, comment or like as appropriate.
- Study the curated content people engage with on your profile, create your own content on similar topics and begin posting it.
- Set yourself up with an automated system to post consistently.
These straightforward tips will get you started on the road to social media success.
Here is a widget featuring the apps I use regularly for image creation for my social media and content marketing campaigns. Click to go to the App Store to find out more.
Watch this short video to learn more about the importance of social media and content marketing for your business and how C-Media can help you save time and money on your marketing efforts.
Want to learn more about how we can help you with your specific business challenges? Please reach out using the Contact form below.
Launching with just 9 major publishers, Instant Articles allows publishers to publish directly to Facebook, leading to a smoother, faster reader experience.
In exchange for publishing directly to Facebook instead of their own sites and then sharing on Facebook, the social media giant is allowing publishers to keep all ad revenues from the venture. The reading experience will be similar to that already found in Facebook’s Paper app.
Learn more by watching the Facebook video below.
Introducing Instant Articles, a new tool for publishers to create fast, interactive articles on Facebook.
Posted by Facebook Media on Tuesday, May 12, 2015
I think I was born with the entrepreneurial bug. I started my first business, a local neighborhood enterprise, at the age of 12.
I started reading business magazines in high school and attended B-school seminars in college despite my biology major. After going in a different direction by pursuing a medical career, God directed me back to business ownership after my first child was born. After being involved in a few different ventures, I still did not feel settled. I knew God wanted something else from me and I was pretty sure it involved more of him and more time with the family he gave me.
After being long on the path to become a medical professional, I felt unfulfilled at the end of my journey. These feeling of unrest, combined with my desire for lifestyle changes after my first child was born, led me to begin my career as an online entrepreneur (way back in the old days ) in the year 2000.
I started as a freelance writer for various medical and parenting websites and offline parenting and lifestyle magazines.I supplemented my income by entering and winning various writing contests. I started learning about the value of creating a wealth legacy by creating a passive income.
Many years and another child later, I decided to embark on this journey. Starting from scratch, I began a online ministry, Encourager Mom, something I always wanted to do. Through this experience, I learned a lot about WordPress, social media and content creation, oh my! It was a crash course as so much had changed since I first entered the online blogging scene in 2003. I began to see the importance of topics like building your brand, marketing your content as an important asset and nurturing relationships through social media and e-mail.
As I started my journey to learn all that I could, I discovered one disturbing fact- some of the websites and books offering information on these topics were outdated and unhelpful.Even references from just several months or 1-year ago were already outdated! I realized I had to carefully choose my sources of information, cross-check sources and data and read between the lines.
From this, I realized that I could begin to create my own content based on my experiences using the best of the data I was learning from. So, Victoria Carrington, the website and information source was formed along with the Christian Entrepreneur Business Network. I hope you find the resources here helpful for your entrepreneurial journey.
Are you a fellow sufferer of the entrepreneurial bug? If so, join me to learn how I can help you accomplish your dream. Fill out the contact form below to connect.